GROEI Hydroxyapatite Toothpaste

A mineral-first approach. Rather than relying on fluoride or bleaching agents, this formula is built around a mineral already native to tooth enamel, appealing to adults who want a different starting point for daily care.

Fits real routines. The 118g tube and pea-sized, twice-daily use make it easy to build into an existing brushing habit without changing how you brush, only what you brush with.

Works around existing dental work. It is gentle enough for daily use alongside most veneers, crowns, and other dental restorations, so switching formulas does not mean disrupting the rest of your dental care.

Hydroxyapatite mineral formula. Formulated with hydroxyapatite, the mineral your natural tooth enamel is largely made of, this toothpaste is designed to help support the feel and appearance of the tooth's outer surface through daily mineral deposition.

Fluoride-free daily care. No fluoride is used in this formula, making it a fit for adults who prefer to manage their oral care routine without it while still choosing a mineral-based approach.

Gentle stain lifting. The cleaning action is designed to lift everyday surface stains from coffee, tea, and smoke without bleaching agents or harsh abrasives.

Sensitivity comfort. Hydroxyapatite is included to help soothe the sensation of exposed dentin, easing the sharp reaction some people feel to cold or sweet foods with consistent use.

Step 1. Apply a pea-sized amount of toothpaste to a soft-bristled toothbrush.

Step 2. Brush thoroughly for two minutes, twice daily, using gentle circular motions.

Step 3. Spit out the toothpaste after brushing — avoid rinsing immediately so the minerals can continue settling on the tooth surface.

Step 4. Use consistently, twice a day, for the most noticeable results in stain lifting and sensitivity comfort.

Key ingredient. Hydroxyapatite is the primary active ingredient in this formula, included at a concentration designed for daily use.

Formulation note. This toothpaste is formulated without fluoride. As with any oral care product, check the full ingredient list on the packaging for personal allergen concerns, and ask your dentist if you have questions about how this formula fits your dental needs.

Storage. Store in a cool, dry place away from direct heat and sunlight, and keep the cap sealed tightly between uses.

Shelf life. Unopened, this toothpaste is generally good for 12–24 months; once opened, use within about 12 months for the best experience. Check the tube for any printed date, which takes precedence over this general guidance.

For oral use only. Do not swallow this toothpaste; it is intended to be spit out after brushing, not ingested.

If irritation occurs. Discontinue use and consult a dentist if you notice irritation, unusual sensitivity, or discomfort after use.

Persistent sensitivity. If sensitivity worsens or does not improve with consistent use, see a dentist to rule out an underlying cause.

Dental work. This formula is generally safe for use alongside veneers, crowns, and similar dental restorations, but check with your dentist if you have concerns about a specific procedure.

Caution. For oral use only. Do not swallow. Keep out of reach of children under 6 years of age unless brushing is supervised by an adult. If more than the amount used for brushing is accidentally swallowed, seek medical advice or contact a Poison Control Center.

Disclaimer. This product is not intended to diagnose, treat, cure, or prevent any disease, and does not replace regular professional dental checkups and cleanings. If you have gum disease, tooth decay, oral pain, or any dental condition, consult a dentist. Always consult a healthcare or dental professional before use if pregnant, nursing, or under medical care. Individual results may vary.

Whitening results are cosmetic only. Any support this toothpaste offers for the tooth's outer surface is cosmetic and gradual; it does not restore lost tooth structure, repair cavities, or reverse existing dental damage — see a dentist for those concerns. It does not change the natural intrinsic color of teeth, and results vary by individual and by the type and depth of staining. This product is fluoride-free; ask your dentist whether additional cavity protection, such as a fluoride rinse, is right for you.

Licensing & Trademarks. All brand names, logos, product pictures, and trademarks are the property of their respective owners and are used strictly for identification purposes.

We process and ship all orders within 1–2 business days.

Most customers receive their orders within 4–7 business days, depending on location and carrier performance.

Once your order ships, you'll receive a tracking number via email or SMS to follow your delivery in real time.

Delivery times may vary slightly during peak seasons or weather conditions, but we always aim to get your order to you as quickly as possible.

We accept returns and exchanges within 14 days of delivery.